Webinnovatelab internet technologies is a web design web development and Digital Marketing company located in Coimbatore.
Webinnovatelab INTERNET TECHNOLOGIES leading Digital marketing service company in Coimbatore & Cochin can hold your hands thorough Digital marketing, SEO, SEM Pay per click, cost per click, paid facebook ads, Bing ads and Content marketing to receive tons of traffic into your landing page. We will help you sustain high ranking in Google search results as well.
What is digital Marketing?Digital marketing is the marketing of products and services using digital technologies through internet on different device platforms .Digital marketing channels, such as search engines, social media, email, and other websites are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks Digital Marketing is a cost effective tool of online business promotion which expands the business beyond geographical barriers. We are the best digital marketing company in Coimbatore & Cochin. Digital marketing is targeting right people at right time. The different categories of Digital marketing as follows
Google Search Engine in the leader in internet market because 75% of people use Google for searching in internet. The first 5-6 websites receives 67 percent of traffic .So if you optimize your site and get high ranking in search results. You will receive huge traffic in to your site .This will make drastic fast development in any business.
Only the best SEO service company in Coimbatore & Cochin like Webinnovatelab internets can provide quality SEO and SEM service.
SEO – Search engine optimization is optimizing your website to get high ranking in search results and to get traffic into a website. There is on page and off page SEO
On page SEO concentrates on content, keywords .we can choose high search volume keywords and get indexed in search results. Off page SEO focuses on factors like external links reference etc.
Content is the most important factor in on page SEO. “Content is the King” Microsoft founder Bill Gates once quoted this. Google and other search engines always keen to give best search results to the people. Good content attracts people they get their answer from content. So search engines always give importance to content
QualityContent that is informative good quality easily understandable will be indexed in Google.
KeywordsKeywords are words that represents an idea or topic that defines what your content is all about. Keywords are the term for searchers to interact with search engine and by using appropriate keywords in your webpage content, headings, subheadings and Meta tag descriptions we can guide targeted audience to a particular webpage. Content rich in Keywords. But must choose Keywords carefully there are tools like Google keyword planner, Moz keyword everywhere, ahrefs and Semrush these tools help us find keyword relevancy, search volume competitor keywords and many other important factors that are very significant in SEO.
Freshness of contentGoogle always gives importance to fresh content to show freshness you must update content frequently bloggers often does use this method.
Direct AnswersGoogle sometimes provides direct answers to your query in SERP so if we can write content crisply and clearly enough for Google to regard it as an answer then it will show as a Directly in SERP
HTMLAfter content you have to use HTML coding in most suitable form. Using HTML keeping World Wide Web consortium standards will always rank better in search.
Title TagWhat you put in title tag will shows up in browser tab. Use relevant title keeping in mind of the page content
Meta Tag DescriptionMeta tag descriptions shows up in Google search results just under URL. Optimized Meta description helps search engines to find your page easily.
SchemaSchema is the result of a collaboration of several search engines. It’s basically just a subset of specific HTML tags that will improve the way the search engine result pages display your content
Sub headUse sub heading where ever necessary it will help you create a good format and structure to your content. This helps crawlers to easily index your pages.
Website ArchitectureWebsite architecture is the way your website is structured and how website structure helps users to easily find info and drive conversion. A good architecture makes user experience at his best and user will spend more time on the site and chances of user coming back regularly increases (Bounce rate).When user experience is good it helps ranking .The site must be easily navigate through and also it helps spiders crawl through the site very easily resulting in better ranking and conversion rate.
Off page SEO focuses on external activities that took place regarding your website and web page. Quality Back links or inbound links are the best way to get off page SEO. Back links coming from high domain authority sites and blogs can boost your SEO. Blogs and high quality content referring to your URL will catch the attention of Google search engine. There are a lot of factors regarding off page SEO they are as follows
Trust RankTrust rank is an analysis technique used to test webpage trustworthiness .It uses semi-automatic separation of useful web pages from spam. Trust Rank seeks to combat spam by filtering the web based upon reliability One of the best way to improve trust rank is to sustain High quality links and remove spam links. Back links from .edu and .gov
AuthorityTwo factors Google considers domain authority and page authority .To get High DA you need Back links from High DA sites such as Wikipedia .Internal linking that is links within your site also get indexed in Google. To increase Page authority you need to create quality content along with back links.
Bounce RateRepresents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. It is good to keep a low bounce rate. Quality content loading speed easy navigations videos are factors that helps.
LinksBack links are very essential part of SEO a back links pointing from high DA Non-spammy site is worth a million. The number of links also matters you must make sure the right link points to right page. It is good to get back links for home page but sometimes it will be more relevant that links points to other pages as well.
Anchor TextThe anchor text is the text that other sites use when they link to you, and yes, it matters.
Webinnovatelab Internet Technologies SEM company in Coimbatore & Cochin offer the best search Engine Marketing service in Coimbatore and Cochin. Our digital experts promote your website and content through optimized pay per click ads (PPC), cost pert click ads (CPC). We can ensure visibility to your websites and blogs by selecting relevant Keywords, right bidding method, optimized text, attracting graphics via Google, Bing, Facebook and twitter.
Search engine Marketing is a Marketing strategy used by increasing visibility of a page in SERP results through paid advertising Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click or PPC ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance
With increasing number of customers searching for products and services online SEM is very effective to increase your Business promotion and sales the greatest strength of SEM is that your advertisement will be reached to the right people at a right time no other medium can offer this. You only need to pay for clicks coming from motivated customer.
Google Adwords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. It enables publishers to make targeted and relevant ads according to the website content. Businesses that use Ad Words can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown.
Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click, where you (the advertiser) pays per click (PPC) or per impression (CPM) on an ad. The better your ad campaign, the more clicks you generate, and the greater your probability of obtaining a new lead or customer.
We can select from the five different campaign types that Google offers search network shows text ads in the search result pages only and it offers 5 extension such as Mobile app installs, Mobile app engagement and Dynamic Search Ads. SNDS places text ads on search result pages and websites in the Google Display Network it has the broadest reach out of all campaigns. Display network shows display ads in its network of websites. Millions of site Display network contains Millions of websites. Video campaign allows you place your ads in YouTube videos. You can place your commercial video content in video ads.
Email Marketing is an act of sending various form of contents to a group of current or potential customers via Email. This content can be send for goals such as generating website traffic , generating leads, creating brand awareness, introduce a new product , building loyalty with current customers and for advertising. email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing, because the fact that people use email more than other platforms
Email Marketing is very cheap compared to other marketing methods. You can collect email through signups in your website and blogs. You can create a form for newsletter signups and install a pop-up for first time visitors. Share your sign up form via social media platforms. Also you can buy an E-mail database from trusted sources…
Effective email marketing campaigns need to be cleverly written to attract attention in busy inbox. Email campaign should have personalized content interesting graphics. People like to be addressed as dear sir. /madam rather than first or last name.
Webinnovatelab Internet Technologies best Email Marketing company in Coimbatore & Cochin offer E-mail marketing campaigns that can help business firms, corporate or individual professionals boost their business find new customers, sustaining credibility with customers. Our team creates interesting, graphic rich, personalized email campaigns that will reach out to your targeted group of customers.
Content Marketing is the process of creating, publishing and distributing relevant insightful and quality content to a targeted audience. It is an ongoing process delivering large amount of content presented in different forms i.e.; Blogs, texts, E-books, videos and E-mail newsletters. This can be used to attract customers, generate new leads, increase sales, create brand awareness, increase credibility of customers
High quality content is the best way to reach out to customers and sustaining customer relationship. Content is the King and quality content will indexed in Google also it will be ranked high in search results
We are the Best Content Marketing company in Coimbatore & Cochin. Our writers produce quality content rich in keywords and with our vast network of bloggers, content writers, You tubers will be able to promote your content resulting in sales leads, brand awareness, customer attraction and huge traffic into your websites.